Godrej - "Gojiyo"

Led an art and design team to execute India’s first and largest virtual world. The GoJiyo project launch was awarded Overall Best IT Project at the 2011 PCQuest Best IT Implementation Awards. The project’s digital ad campaign resulted in 210,000+ Facebook fans and a database following of 550,000+ users.

Makemytrip - "Amar Prem"

Conceptualised and directed a campaign for Makemytrip.com which addressed the rising vandalism of India’s national monuments by providing a digital graffiti space that mimicked the monuments, for people to creatively express themselves and learn to respect their cultural heritage. The campaign won four awards including a Gold at the 2011 Olive Crown Awards in the Digital Category, and a Silver at the 2011 BBC Campaign India Digital Media Awards in the Best Integrated Online Campaign.

Bharat Matrimony - "Biwi ho toh aisi"

Conceptualised a campaign for BharatMatrimony.com, that playfully helps singles discover the type of partner they fancy and receive surprise offline and online communications from their selected partner. The campaign won Mobile Campaign of the Year at 2011 WAT Awards and Media Innovation Award (Silver) at the 2011 BBC Campaign India Digital Media Awards.


Creative Gaga Magazine - The business of Design. Quality Quotient - Check it out

Creative Gaga Magazine - The business of Design. Quality Quotient - Check it out

Advanced Photoshop Magazine - Artwork featured in artist showcase - Check it out

Advanced Photoshop Magazine - Artwork featured in artist showcase - Check it out


Virtual theatre. Theatrical storytelling in virtual space

In this paper we present a theoretical context for classifying theatrical performance and describe a technical framework for creating such performances in a virtual space. The framework allows for interplay between human actors, virtual performers and live audience members cohabitating both physical and virtual spaces. - Read more

Nonlinear digital storytelling through multiple perspectives

My graduate thesis applies the interactive principles of gaming to digital video, to create a unique user experience where the users choose various perspectives to investigate through the film. The user will have to watch most of the perspectives to understand the complete story...Choose your adventure. - Read more