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Intro


I believe the world needs to be a stranger, playful and more authentic place. When we play freely, we discover our unique, quirky spark and contribution. When we share it authentically, we touch people and leave our weird little footprint on culture.

 

I tell stories, build tools and create communities that help people connect to their inner child, access their creativity, express themselves and share it with their tribe.

 

 

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Intro


I believe the world needs to be a stranger, playful and more authentic place. When we play freely, we discover our unique, quirky spark and contribution. When we share it authentically, we touch people and leave our weird little footprint on culture.

 

I tell stories, build tools and create communities that help people connect to their inner child, access their creativity, express themselves and share it with their tribe.

 

 

 

Avi Sehmi

 creative director

 

I tell stories and tinker with emerging technology to take design, content, media, advertising, entertainment and product solutions into uncharted territory. Building bizarre spaces and experiences that break monotony and leave audiences with a sense of childish wonder (playfulness) and belonging (community).

I have worked in various cities across four continents ( Los Angeles, Miami, Vancouver, Lagos, Mumbai, Bangalore ) over the past 12+ years, with a quick turnaround time in setting up teams, strategies and processes that drive innovation, deliver solutions that are experience-oriented, achieve business and brand objectives, and align with the vision of clients.

My clients have included Amazon, HBO, A&E, Universal Studios, CNN, Budweiser, Disney, VH1, Uber, ESPN, Sony, Unilever, Hearst and many others. I have been recognized at the PCQuest Best IT implementation awards, the Olive Crown Awards, the BBC campaign digital media awards and at GoaFest. My work has been featured in magazines such as Advanced Photoshop, Creative Gaga and ACM Multimedia.

 
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Design


Design

Dive into my portfolio of award winning Design, Content, Advertising, Media, Entertainment and Product solutions.

Lets dance on Behance

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Design


Design

Dive into my portfolio of award winning Design, Content, Advertising, Media, Entertainment and Product solutions.

Lets dance on Behance

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Art


Art

My mind is always cooking up a storm. I can't get enough of sci-fi and fantasy. Check out my digital brainstorms, concept art and matte paintings published in magazines like Advanced Photoshop and Creative Gaga.

Brainstorms on Tumblr

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Art


Art

My mind is always cooking up a storm. I can't get enough of sci-fi and fantasy. Check out my digital brainstorms, concept art and matte paintings published in magazines like Advanced Photoshop and Creative Gaga.

Brainstorms on Tumblr

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Sound


Sound

The night shift. Catch me dropping some tunes at the sundowner and unwind from a day in the design world. I'm at select events, the local spots or jamming in the home studio. 

Tune in on Soundcloud

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Sound


Sound

The night shift. Catch me dropping some tunes at the sundowner and unwind from a day in the design world. I'm at select events, the local spots or jamming in the home studio. 

Tune in on Soundcloud

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Clients


Clients

A few of the brands and partners I've had the pleasure to twerk with.

 

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Clients


Clients

A few of the brands and partners I've had the pleasure to twerk with.

 

 
 
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Buzz


Buzz

A few feathers in my cap. Awards and Publications.

 

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Buzz


Buzz

A few feathers in my cap. Awards and Publications.

 

 

Godrej - "Gojiyo"

Led an art and design team to execute India’s first and largest virtual world. The GoJiyo project launch was awarded Overall Best IT Project at the 2011 PCQuest Best IT Implementation Awards. The project’s digital ad campaign resulted in 210,000+ Facebook fans and a database following of 550,000+ users.

Makemytrip - "Amar Prem"

Conceptualised and directed a campaign for Makemytrip.com which addressed the rising vandalism of India’s national monuments by providing a digital graffiti space that mimicked the monuments, for people to creatively express themselves and learn to respect their cultural heritage. The campaign won four awards including a Gold at the 2011 Olive Crown Awards in the Digital Category, and a Silver at the 2011 BBC Campaign India Digital Media Awards in the Best Integrated Online Campaign.

Bharat Matrimony - "Biwi ho toh aisi"

Conceptualised a campaign for BharatMatrimony.com, that playfully helps singles discover the type of partner they fancy and receive surprise offline and online communications from their selected partner. The campaign won Mobile Campaign of the Year at 2011 WAT Awards and Media Innovation Award (Silver) at the 2011 BBC Campaign India Digital Media Awards.


Creative Gaga Magazine - The business of Design. Quality Quotient - Check it out

Creative Gaga Magazine - The business of Design. Quality Quotient - Check it out

Advanced Photoshop Magazine - Artwork featured in artist showcase - Check it out

Advanced Photoshop Magazine - Artwork featured in artist showcase - Check it out


Virtual theatre. Theatrical storytelling in virtual space

In this paper we present a theoretical context for classifying theatrical performance and describe a technical framework for creating such performances in a virtual space. The framework allows for interplay between human actors, virtual performers and live audience members cohabitating both physical and virtual spaces. - Read more

Nonlinear digital storytelling through multiple perspectives

My graduate thesis applies the interactive principles of gaming to digital video, to create a unique user experience where the users choose various perspectives to investigate through the film. The user will have to watch most of the perspectives to understand the complete story...Choose your adventure. - Read more

 
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Reach


Reach

Always looking for fun and strange projects and partnerships. 

 604.401.9432 | +91.9619961423 | avi@artofavi.com

Let's link up

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Reach


Reach

Always looking for fun and strange projects and partnerships. 

 604.401.9432 | +91.9619961423 | avi@artofavi.com

Let's link up

 

What I'm raving about